Social Media Marketing

$55.00

SKU: cb61d6164313 Category:

Description

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

Social Media Marketing:

Module One: Getting Started

  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives

Module Two: Facebook

  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Two: Review Questions

Module Three: YouTube

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Practical Illustration
  • Module Three: Review Questions

Module Four: Twitter

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Four: Review Questions

Module Five: LinkedIn

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Five: Review Questions

Module Six: TikTok

  • Pros / Cons
  • Advertisement Types
  • Tracking and Measurement
  • Content
  • Practical Illustration
  • Module Six: Review Questions
 Module Seven: Pinterest

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Practical Illustration
  • Module Seven: Review Questions

Module Eight: Tumblr

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Eight: Review Questions

Module Nine: WhatsApp

  • Pros / Cons
  • Account Set-Up
  • Major App Features
  • Advertising
  • Practical Illustration
  • Module Nine: Review Questions

Module Ten: Snapchat

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Practical Illustration
  • Module Ten: Review Questions

Module Eleven: Instagram

  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Practical Illustration
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

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